Applied Media Analysis #2

Memes have become a part of everyday life through the use of cell phones and tablets that have the ability to transfer means of media and communication at faster rates than ever seen before. Because of the iphone, memes are ever more present at the disposal of the human population by the touch of a finger. The latest iphone updates have more and more memes available to the user, along with emoji’s and other things of that sort that allow people to connect to one another using ways other than simple words. Further, without the widespread and instant popularity of the iphone, memes and emojis would probably not be as prevelant as they are today. Memes are the first sort of technological way of expressing raw human emotion through expressions that are “relatable” to the audience. They depict a certain conclusion, emotional experience, or just daily task that are common and well known to mass amounts of people and give humans the ability to communicate these things without being right next to each other. Further, we are begininng to see for the first time the connection between technology and the human conscious in expressing emotion and sentiment.

Dawkins claims, in the article I will reference in the remainder of this analysis, ideas are the roots of memes and ultimately determine their success or failure. Humans are constantly in thought. Therefore thought, just like any other part of the human gene system, evolves, adapts and moves in new directions over time. Thousands of years ago our ancestors replicated and portrayed ideas through cave drawings which slowly evolved into spoken language and so on. Memes are a form todays replicators, transferring and transforming ideas quicker and faster to any human with technology than ever before. Humans see and take notice of what they like, spending thought in it, and what you like as a human you in turn replicate. However, each replication has their own identity. Dennett believes although multiple memes can serve as representation for the same idea or concept they are attempting to portray, each is still distinct in their own way. Further, each human is distinct in their perception and interpretation of memes. One human might find a certain meme to represent something slightly different than the next. Dennett also notes that distinction is the very justification for the power of memes. Just as in any area of life, there are beneficial factors that carry the human race forward in a positive manner, and there are also the detrimental factors that hold back the human race from evolving. Dretske, a notable philosopher, claimed just a few decades ago that when earth was created, information already existed and that once organisms evolved enough they were able to begin to manipulate and transform this information into their own ideas and concepts, making it their own. Lastly the biosphere, and infosphere are both opening up more and more to the human gene pool, creating an extrasensory perception or sixth sense, if you will, that is ever more present.


5 thoughts on “Applied Media Analysis #2

  1. A solid start – there surely must be a connection between the iPhone’s popularity and the ways that memes circulate in our culture. (This guy went looking for apple logos in his office and found them all over the place:

    But there are two important issues in this draft. First, it is not clear what exactly the connection between the iPhone and the concept of a meme is. This needs to be developed, either in the first paragraph, the second, or perhaps a new third, concluding one.

    Second, there are several link citations here, but they all seem to go to the same article, even though they’re attributed to different authors (Dawkins, Dennett, Dretsky). This needs to be clarified: perhaps pulling quotations from the piece you’re using and then just noting the first time that they all come from the same article?

    Keep working on this.


      1. OK, the explanation of memes is much better, but the actual media analysis – on the iPhone – is now missing. (You may have until after 5pm today to make this change.)


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