Media is a frequent commodity in modern culture. We, the human race, have created something to stay connected to one another whether that be through sports, education and knowledge, communication, or discovery. Now, more than ever, we are bombarded with all various types of media, some good and bad. However, it does allow us to experience the varieties of liveness all over the world. Specifically, it allows the human race to stay connected through sports like the olympic world cup final soccer game if they were or were not there while it happened.
There are many varieties of liveness in the modern world. Liveness is defined in the Dead Media Archive article as “the quality or condition (of an event, performance, etc.) of being heard, watched, or broadcast at the time of occurrence.” There are categories of liveness, temporary and spatially. If one is temporary live but not spatially live the person is not actually in there but is still experiencing it. For example, watching sports on tv is a liveness where a person is experiencing it but not physically at the game. If one is spatially live but not temporary live the person is in the place where something once happened. For example, going to the Olympic soccer stadium where Sweden and Germany played the final game after it had already been played and no one was there.
Soccer is the oldest sport in the world. It began in “China during the 2nd and 3rd centuries BC” where “people dribbled leather balls by kicking it into a small net” (History of Soccer). It is an activity that unites the human race as a whole. An activity where one roots for their team and hopes for a certain outcome. It allows for human interaction. With the growing technology in this world, now the whole world can come together and watch soccer regardless if they are there or not. This is due to media covering it. For example, The olympics are a well-known international event that bring the world in unity. The olympic world cup soccer game where Germany played Sweden is a prime example of liveness. I watched the game on television due to me not being in close proximity of the location of the game. Regardless of my distance from the game, I still felt as though I was there in the flesh. As Germany built up to score the game winning goal I was on the edge of my seat wondering if they could do it or if Sweden would destroy their attempt. As I was on the edge of my seat, the people in the olympic stadium were on the edge of their seat right along with me. I cheered when everyone there cheered when Germany scored. I experienced the game as they experienced the game. We, the human race, could experience something together without even being next to each other and even could experience it regardless of us speaking different languages. It was as if all barriers stood down to allow us to experience the game as one.
With this idea in mind, technology has good and bad traits just like every thing does. In the case of temporary liveness, it is a good advancement to unite the human race together to be able to experience an event like the olympic soccer game even if they could not make it. It unites the human race through one sport, one broadcast over the TV and over the internet. Watching a live game allows you to immerse yourself in the game with all of the emotions and the intensity so being able to watch the game on the TV or online allows you to experience these feelings too. It is an advancement that has shaped the human race. An advancement that allows humans to connect through sports even if they were not there to experience it. Technological advancements like broadcasting sports over TV or the internet are constantly shifting the human race. The shift of liveness from when soccer first was invented to now is tremendously different. It makes one wonder what technology will do to liveness in the future.