Applied Media Analysis #1

Media is a frequent commodity in modern culture. We, the human race, have created something to stay connected to one another whether that be through sports, education and knowledge, communication, or discovery. Now, more than ever, we are bombarded with all various types of media, some good and bad. However, it does allow us to experience the varieties of liveness all over the world. Specifically, it allows the human race to stay connected through sports like the olympic world cup final soccer game if they were or were not there while it happened.

There are many varieties of liveness in the modern world. Liveness is defined in the Dead Media Archive article as “the quality or condition (of an event, performance, etc.) of being heard, watched, or broadcast at the time of occurrence.” There are categories of liveness, temporary and spatially. If one is temporary live but not spatially live the person is not actually in there but is still experiencing it. For example, watching sports on tv is a liveness where a person is experiencing it but not physically at the game. If one is spatially live but not temporary live the person is in the place where something once happened. For example, going to the Olympic soccer stadium where Sweden and Germany played the final game after it had already been played and no one was there.

Soccer is the oldest sport in the world. It began in “China during the 2nd and 3rd centuries BC” where “people dribbled leather balls by kicking it into a small net” (History of Soccer).  It is an activity that unites the human race as a whole. An activity where one roots for their team and hopes for a certain outcome. It allows for human interaction. With the growing technology in this world, now the whole world can come together and watch soccer regardless if they are there or not. This is due to media covering it. For example, The olympics are a well-known international event that bring the world in unity. The olympic world cup soccer game where Germany played Sweden is a prime example of liveness. I watched the game on television due to me not being in close proximity of the location of the game. Regardless of my distance from the game, I still felt as though I was there in the flesh. As Germany built up to score the game winning goal I was on the edge of my seat wondering if they could do it or if Sweden would destroy their attempt. As I was on the edge of my seat, the people in the olympic stadium were on the edge of their seat right along with me. I cheered when everyone there cheered when Germany scored. I experienced the game as they experienced the game. We, the human race, could experience something together without even being next to each other and even could experience it regardless of us speaking different languages. It was as if all barriers stood down to allow us to experience the game as one.

With this idea in mind, technology has good and bad traits just like every thing does. In the case of temporary liveness, it is a good advancement to unite the human race together to be able to experience an event like the olympic soccer game even if they could not make it. It unites the human race through one sport, one broadcast over the TV and over the internet. Watching a live game allows you to immerse yourself in the game with all of the emotions and the intensity so being able to watch the game on the TV or online allows you to experience these feelings too. It is an advancement that has shaped the human race. An advancement that allows humans to connect through sports even if they were not there to experience it. Technological advancements like broadcasting sports over TV or the internet are constantly shifting the human race. The shift of liveness from when soccer first was invented to now is tremendously different. It makes one wonder what technology will do to liveness in the future.


8 thoughts on “Applied Media Analysis #1

  1. This is a good start for a media analysis, but there are a couple of key issues to develop in the next draft. First, and most importantly, there is no central media “text” here: the piece is clearly about the liveness of watching soccer games, but all of that is discussed in general terms; what you want here is a specific soccer game broadcast via TV and/or the web that you can link to. A second but still important point is that the term is “liveness,” not “liveliness.” Other things: if you’ll note that we can divide liveness into temporal and spatial variants, that’s fine, but then link that to the specific soccer game you discuss and tell us why having those two kinds of liveness are important to understanding what’s so special about watching that particular game live or not.

    Keep working on this.


      1. Solid update, but it needs a little more. First, still a couple of misspelled “livenesses.” Second, you can give us a little more about your personal experience in watching the game live and how it felt for you, especially in the places where you are describing the concept for the reader.
        This is very close – keep at it. 🙂


  2. I agree with your thoughts. Media like television, computers, and the cellphones have brought the human race as a collective whole together. However, isn’t too much of a good thing, a bad thing? New Media (Digital media such as phones, computers, etc) has allowed us to sit in the convenience of our homes and connect with people we never even knew before. Before there were boundaries that allowed there to be lines between cultures, and still experience them. Now, new media has destroyed that. Is that really a good thing? Will there even be such a thing as culture as we keep exchanging information and adopting things from other cultures? The information overload and sharing culture that new media has created has erased the boundaries that kept societies in check. I believe societies will be unable to maintain their traditional values and positions as new media has allowed for societies to not rely on traditional media for information, which may or may not be biased. In the end, I think a creation of a monolithic culture via the internet is possible, see here in this link to read about it:


    1. I agree with what you have stated. And because of media and its role in globalization the lines between cultures are being blurred and even more and more people are confused on their own identity and where they fit within their culture, races, and ethnic groups. Still, I would also like to think that thanks to these confusions and globalization, the exchanging and adoption of aspects of other cultures, media has allowed for people to come together and really start reinforcing or finding their identity – where they feel comfortable or what they feel comfortable labeling themselves as. The fear of a monolithic culture is surely justified but I think it is too soon to predict such for the near future. A good read on this:


  3. Yes – count it. Especially nice is, “As I was on the edge of my seat, the people in the olympic stadium were on the edge of their seat right along with me.”


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